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£77.59

Lexington Books Integrated Marketing Communication: Creating Spaces for Engagement

Name: Integrated Marketing Communication: Creating Spaces for Engagement
Brand: Lexington Books
Price: 77.59 GBP
Availability: InStock

Call Centre Management

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Description

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1498540023
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 September 2016
Listed Since: 02 July 2016

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Lexington Books Integrated Marketing Communication: Creating Spaces for Engagement

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