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Cengage Learning Cengage Advertising and Integrated Marketing Communications 10E

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Description

Master the fundamentals of marketing with Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 10E by Cengage Learning. This Mindtap Course List resource provides a deep look into both traditional methods and modern developments in the field. Backed by the latest research, data, and analytic techniques, this text covers essential topics including advertising, sales promotion, and branding. Students and professionals can explore critical areas such as consumer behavior, media buying, public relations, and personal selling. The content also addresses modern necessities like packaging and POP communications. By focusing on practical applications and emerging trends, this edition helps users navigate the evolving landscape of integrated marketing communications through evidence-based insights and industry-standard practices.

Key Features

This Cengage Learning text covers advertising, sales promotion, and branding fundamentals.

Learn about media buying, public relations, and consumer behavior through latest research and data.

Explore modern marketing topics including packaging, POP communications, and personal selling.

The 10E edition integrates analytic techniques to address new developments in the field.

This Mindtap Course List resource provides access to comprehensive integrated marketing communications content.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 August 2017
Listed Since
28 September 2016

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