£14.39

Cheaper than 67% of the days we've watched it.

£14 today · 30-day average £15 · all-time low £12

Cambridge University Press Integrated Digital Marketing in Practice

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£39.64 £9.07 £15.74 £22.41 £29.08 £35.75 £42.42 24 July 2026 10 August 2026 28 August 2026 15 September 2026 03 October 2026
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Price range: £12 - £40

Price levels: 4 price ranges over 72 days

Description

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

Key Features

Integrated Digital Marketing in Practice

Product type: ABIS BOOK

Cambridge University Press

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 April 2023
Listed Since
04 October 2022

Barcode

No barcode data available

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