£15.80

Oxford University Press Direct And Interactive Marketing

Illustrated

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£15.80 £12.72 £13.39 £14.06 £14.74 £15.41 £16.08 25 January 2026 14 February 2026 06 March 2026 26 March 2026 15 April 2026

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Description

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2002
Listed Since
12 February 2007

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No barcode data available

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