£48.90

Examicus Verlag "Grown-up Internet" - Durch Marktforschungs-Standards und transparente Onlinewerbung zum etablierten Werbemedium

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Description

Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Deutsche Direktmarketing Akademie Berlin IDM Institut für Dialogmarketing GmbH, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit ist es, die Standardisierungsbemühungen der Online-Werbebranche bezüglich der Reichweitenmessungen und Werbemittel sowie die aktuelle Diskussion über leistungsbezogene Online-Mediaschaltungen anhand der in Deutschland marktführenden Internetportale darzustellen. Damit soll sie eine Bestandsaufnahme über die Anstrengungen der Online-Werbebranche liefern, den Anforderungen der werbetreibenden Industrie und der Media-Agenturen a) durch die Bereitstellung genormter Planungsdaten und Werbemittel und b) durch die Schaffung transparenter und effizienter Vermarktungs- und Abrechnungsmodelle gerecht zu werden und so das Medium Internet zu einem dauerhaften und unverzichtbaren Bestandteil des Mediamixes werden zu lassen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 March 2012
Listed Since
11 March 2012

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