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South-Western Internet Marketing Strategy Textbook

Amazon

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Description

Master the evolving landscape of digital commerce with Internet Marketing by South-Western. This comprehensive resource provides timely and relevant coverage of the rapidly changing field of online marketing. By utilizing existing marketing theory and introducing specific conceptual frameworks, the text helps students structure their understanding of modern digital issues. This book operates on the fundamental premise that the Internet is one component of a contemporary marketer's arsenal. Whether viewed as a medium of communication or a channel of distribution, the text prepares readers to integrate online and offline strategies within a digital environment. It is an essential resource for those studying e-business and modern marketing management.

Key Features

This South-Western publication provides comprehensive coverage of the rapidly changing Internet marketing field.

The text utilizes extant marketing theory to provide a strong foundation for student understanding.

Readers can use introduced conceptual frameworks to structure their knowledge of digital marketing issues.

The content explores the Internet as both a communication medium and a channel of distribution.

This book focuses on integrating online and offline strategies within a modern digital environment.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 August 2018
Listed Since
09 November 2018

Barcode

No barcode data available

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