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Vieweg+Teubner Verlag Unternehmenserfolg im Internet: Ein Leitfaden für das Management kleiner und mittlerer Unternehmen (XBusiness Computing)

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Description

Dieser managementorientierte Business Online-Guide zeigt kleinen und mittelständischen Unternehmen den erfolgsorientierten Weg im Internet. Das Buch bietet Marketing-, EDV- und Internet-Verantwortlichen eine umfassene und praxisorientierte Planungshilfe für das Internet-Engagement. Berücksichtigt werden eine Vielzahl neuer Internetentwicklungen. Neben Nutzeranalysen, Hilfestellungen bei der Informationsbeschaffung, Electronic Commerce und nützlichen Tipps zur Nutzung des Internet, werden zusätzlich die Ziele, Planung, Strategien, Gestaltung und Implementierung von WWW-Sites behandelt. Book Description Umfassende Orientierung- und Planung für das Internet-Engagement About the Author Dipl.-Ök. Frank Lampe ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Absatzwirtschaft der Universität Bremen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 October 1998
Listed Since
05 November 2010

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