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£64.68

Information Science Reference Business Web Strategy: Design, Alignment, and Application (Premier Reference Source)

Name: Business Web Strategy: Design, Alignment, and Application (Premier Reference Source)
Brand: Information Science Reference
Price: 66.42 GBP
Availability: InStock

E-business

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Description

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1605660248
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 November 2008
Listed Since: 26 May 2008

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Information Science Reference Business Web Strategy: Design, Alignment, and Application (Premier Reference Source)

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