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IGI Global Web Systems Design and Online Consumer Behavior

Name: Web Systems Design and Online Consumer Behavior
Brand: IGI Global
Price: 46.42 GBP
Availability: InStock

E-business

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Description

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1591403278
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 30 November 2004
Listed Since: 02 February 2007

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IGI Global Web Systems Design and Online Consumer Behavior

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