Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£275.06

This is the most expensive it has ever been. Walk away.

£275 today · previous high £275 · all-time low £152

IGI Global Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 275.06 GBP
Availability: InStock

Retail

Price Distribution

Price distribution over 73 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £238 (24 days, 32.9%)

Price range: £152 - £275

Price levels: 6 different prices over 73 days

Description

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522596976
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 26 July 2019
Listed Since: 08 May 2019

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

IGI Global Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Ethical Consumerism Across Cultures - Business Research Book

Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Routledge - The Connected Customer Business Book

Consumer Behaviour Research - New Developments & Approaches

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Macmillan The Power of Consumer Creativity - Seven Cs Book

Consumer Law and Policy: Text and Materials on Regulating Consumer Markets

New Consumer Marketing: Managing a Living Demand System

Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

Consumer Behaviour

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Understanding Consumer Behavior and Consumption Experience - IGI Global

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Research in Consumer Behavior: 11

Consumer Culture and Postmodernism: 0 (Published in association with Theory, Culture & Society)

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

This is the most expensive it has ever been. Walk away.

IGI Global Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Ethical Consumerism Across Cultures - Business Research Book

Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Routledge - The Connected Customer Business Book

Consumer Behaviour Research - New Developments & Approaches

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Macmillan The Power of Consumer Creativity - Seven Cs Book

Consumer Law and Policy: Text and Materials on Regulating Consumer Markets

New Consumer Marketing: Managing a Living Demand System

Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

Consumer Behaviour

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Understanding Consumer Behavior and Consumption Experience - IGI Global

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Research in Consumer Behavior: 11

Consumer Culture and Postmodernism: 0 (Published in association with Theory, Culture & Society)

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)