£182.75

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

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£183 today · all-time low £182 (Jul 2026) · usually £183

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Last 64 days · 64 data points (no recent data)

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£214.79 £179.22 £186.98 £194.74 £202.50 £210.26 £218.02 10 June 2026 25 June 2026 11 July 2026 27 July 2026 12 August 2026

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Price levels: 3 different prices over 64 days

Description

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 June 2022
Listed Since
14 March 2022

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