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Price Distribution

Price distribution over 26 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £305 (14 days, 53.8%)

Price range: £289 - £317

Price levels: 3 different prices over 26 days

Description

As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes. Globalized Consumer Insights in the Digital Era is a solution to the intricate problems marketers face in the digital era. Anticipated to have a substantial influence on the research community, this publication is tailor-made for marketing academics, industry professionals, and postgraduate students seeking a deeper understanding of consumer behavior and ethical marketing practices. By offering fresh viewpoints, stimulating new research inquiries, and providing a valuable resource for both seasoned professionals and those entering the sector, this book catalyzes the continuous development of marketing strategies in the digital age. This book is not just a guide; it is a call to action, inviting readers to join the discourse, navigate the shifting landscape of consumer mindset, and become true marketing mavericks.

Product Specifications

Format: hardcover
ASIN: B0CXKCH2FJ
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 05 March 2024
Listed Since: 08 March 2024

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Globalized Consumer Insights in the Digital Era

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It has never been this cheap. We have no record of a lower price.

Globalized Consumer Insights in the Digital Era

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

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