£47.99

Consumer Behaviour

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Price History & Forecast

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Last 582 days • 582 data points (No recent data available)

Historical
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£48.75 £18.36 £24.99 £31.62 £38.25 £44.88 £51.51 09 June 2024 01 November 2024 26 March 2025 18 August 2025 11 January 2026

Price Distribution

Price distribution over 582 days • 5 price ranges

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Current Price
44 days 41 days 12 days 23 days 462 days · current 0 116 231 347 462 £21-27 £27-32 £32-38 £38-43 £43-49 Days at Price

Price Analysis

Most common range: £43-49 (462 days, 79.4%)

Price range: £21 - £49

Price levels: 5 price ranges over 582 days

Description

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers: PowerPoint presentations Instructor's manual Bank of case studies Learning activities Examination questions

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 May 2022
Listed Since
14 October 2021

Barcode

No barcode data available

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