The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication) - Image 1

£112.44

Routledge The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge
Price: 112.44 GBP
Availability: InStock

76 black & white illustrations, 39 black

Economics

It has never been this cheap. We have no record of a lower price.

£112 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 583 days • 583 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 583 days • 8 price levels

Days at Price

Current Price

Price Analysis

Most common price: £115 (320 days, 54.9%)

Price range: £112 - £159

Price levels: 8 different prices over 583 days

Description

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Product Specifications

Brand: Routledge
Model: 76 black & white illustrations, 39 black
Format: Hardcover
ASIN: 0415729920
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 September 2015
Listed Since: 16 March 2015

Barcode

No barcode data available

Routledge The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Consumer Behavior Analysis: A Rational Approach

Consumer Behaviour and Analytics (Mastering Business Analytics)

Consumer Behavior in Action: Real-life Applications for Marketing Managers

Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide (Routledge Library Editions: Consumer Behaviour)

Consumer Behavior

Consumer Behaviour: A European Perspective

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Consumer Behavior

Interpreting Consumer Choice: The Behavioural Perspective Model (Routledge Interpretive Marketing Research)

Consumer Behavior: Science and Practice, International Edition

Research in Consumer Behavior: 13

Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions series)

Consumer Behaviour

Consumer Behaviour: Applications in Marketing

Routledge International Handbook of Consumer Psychology

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

Consumer Behaviour Analysis: Critical Perspectives on Business and Management

Leveraging Consumer Behavior and Psychology in the Digital Economy

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Consumer Behavior

Routledge Library Editions: Consumer Behaviour

Consumer Behaviour, 2nd Edition

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Cases in Consumer Behaviour