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Routledge The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)

Name: The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)
Brand: Routledge

76 black & white illustrations, 39 black

Economics

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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.

Product Specifications

Brand: Routledge
Model: 76 black & white illustrations, 39 black
Format: Hardcover
ASIN: 0415729920
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 September 2015
Listed Since: 16 March 2015

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Routledge The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)

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