£105.04

Routledge Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Marketing and Consumer Psychology Series)

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£107.78 £93.72 £96.79 £99.86 £102.92 £105.99 £109.06 09 June 2024 31 October 2024 24 March 2025 15 August 2025 06 January 2026

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Description

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 April 2012
Listed Since
03 October 2011

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