Emotion and Reason in Consumer Behavior - Image 1

£56.99

Routledge Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
Brand: Routledge
Price: 34.62 GBP
Availability: InStock

Microeconomics

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Price distribution over 43 days • 2 price levels

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Most common price: £57 (41 days, 95.3%)

Price range: £35 - £57

Price levels: 2 different prices over 43 days

Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 075067976X
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 09 January 2006
Listed Since: 14 February 2007

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