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Routledge Emotion and Reason in Consumer Behavior

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Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 January 2006
Listed Since
14 February 2007

Barcode

No barcode data available

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