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Routledge Emotion and Reason in Consumer Behavior

Name: Emotion and Reason in Consumer Behavior
Brand: Routledge
Price: 25.5 GBP
Availability: InStock

Microeconomics

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Description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 075067976X
Category: Books > Subjects > Business, Finance & Law > Economics > Microeconomics
Domain: Amazon UK
Release Date: 09 January 2006
Listed Since: 14 February 2007

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Routledge Emotion and Reason in Consumer Behavior

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