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Wiley Cases in Consumer Behaviour

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£47.67 £9.89 £18.13 £26.37 £34.62 £42.86 £51.11 10 June 2024 25 October 2024 12 March 2025 27 July 2025 12 December 2025

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Description

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
16 June 1999
Listed Since
13 February 2007

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