Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

Price loading...

Business Science Reference Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: Business Science Reference

E-business

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 179983042X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 26 June 2020
Listed Since: 02 April 2020

Barcode

No barcode data available

Business Science Reference Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-services)

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience (Advances in Marketing, Customer Relationship Management, and E-services)

Business Science Reference - Participative Consumerism Book

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Consumer Psychology in a Social Media World

Handbook of Research on Technology Applications for Effective Customer Engagement

Innovations in Digital Branding and Content Marketing

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Routledge - The Connected Customer Book

Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies (Advances in Electronic Commerce)

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Reshaping Marketing Science in Wholesaling and Retailing (Advances in Marketing, Customer Relationship Management, and E-Services)

Routledge Handbook of Consumer Psychology - Academic Text

Springer - Psychological Ownership and Consumer Behavior Book

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)