£66.00

LAP Lambert Academic Publishing Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers

Name: Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers
Brand: LAP Lambert Academic Publishing
Price: 66.0 GBP
Availability: InStock

Management

Price data checked 3 days ago

View at Amazon

Price History & Forecast

Last 88 days • 88 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 88 days • 1 price levels

Days at Price

Price Analysis

Most common price: £66 (88 days, 100.0%)

Price range: £66 - £66

Price levels: 1 different prices over 88 days

Description

The volume is composed by three different studies. First study: we investigate two key group determinants of participation in online communities, venue interactivity and community engagement, and consider their consequences on online and offline consumer behavior. Sets of hypotheses were theorized considering the differences between groups with different levels of interactivity and engagement. Many differences and key interactions emerge. Second study: find the factors that enhance member participation and sharing in business-to-customer virtual communities. We propose a causal model detailing the antecedents of different sharing behaviors. Managerial implications include free-riding-mitigating mechanisms employed in consumer communities to increase sharing behavior. Third study: we study the differences between firm and customer-managed brand communities. Results are derived using Netnographic, in-depth interviews and internet-based survey. We discuss the theoretical bases, the practical implications, and future research.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 384335555X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 16 September 2010
Listed Since: 20 September 2010

Barcode

No barcode data available

LAP Lambert Academic Publishing Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Leveraging Consumer Behavior and Psychology in the Digital Economy

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Contemporary Issues in Marketing and Consumer Behaviour

Social Marketing

Consumer Behavior: Empirical Research (Legend in Marketing)

Modern Perspectives on Virtual Communications and Social Networking (Advances in Social Networking and Online Communities)

People and Products: Consumer Behavior and Product Design

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

Consumer Behavior in Action: Real-life Applications for Marketing Managers

Soziales Engagement von Unternehmen: Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert (Forum Produkt- und Produktionsmanagement)

Shared Encounters (Computer Supported Cooperative Work)

Intentional Behaviorism: Philosophical Foundations of Economic Psychology

The Art & Science of Marketing: Marketing for Marketing Managers

Policymaking for Citizen Behavior Change: A Social Marketing Approach

Efficient Consumer Response: Eine agency-theoretische Analyse der Probleme und Lösungsansätze

Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)

The Emerald Handbook of Computer-Mediated Communication and Social Media

Creating a Successful Digital Presence: Objectives, Strategies and Tactics

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection

Social Media for Government: Theory and Practice

Leveraging Technology in Leadership Communication

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Emerald Gems)