£136.11

Routledge - The Connected Customer Book

Name: Routledge - The Connected Customer Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 80 days • 80 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 80 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £136 (74 days, 92.5%)

Price range: £128 - £136

Price levels: 2 different prices over 80 days

Description

Understand the shift in modern commerce with The Connected Customer: The Changing Nature of Consumer and Business Markets. As digital connectivity transforms how people interact, this book explores how customers have become better informed and harder to please. In an era driven by electronic media and telecommunication, consumers are increasingly interconnected through social networks such as Facebook and Twitter. This book examines how these shifts create a more visible evidence trail through improved databases and customer information. Learn how the rise of social networking and digital advances allow consumers to play a more participative role in their relationships with companies. This text provides a necessary look at how brands must adapt to a landscape where interconnection and information access change the fundamental nature of business markets.

Key Features

Analyze how improved databases and customer information create a more visible evidence trail in the modern market.

Explore the impact of social networks like Facebook and Twitter on consumer connectivity and behavior.

Examine how advances in electronic media and telecommunication change the relationship between brands and buyers.

Understand the shift toward more participative consumer roles in business market relationships.

Study the changing nature of consumer environments in a highly connected digital landscape.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848728379
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 20 January 2010
Listed Since: 17 March 2009

Barcode

No barcode data available

Routledge - The Connected Customer Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Customer Engagement: Contemporary issues and challenges

Consumer-Brand Relationships: Theory and Practice

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

Consumer Psychology in a Social Media World

An Introduction to Social Media Marketing

An Introduction to Social Media Marketing

The Continuum of Consumer Choice (Routledge Studies in Marketing)

New Developments in Online Marketing (Key Issues in Marketing Management)

Marketing Communications

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Consumer Behaviour and Analytics (Mastering Business Analytics)

Building Customer-brand Relationships

Consumers & Markets: Analyzing Behavioral Shifts & Challenges

Business to Business Marketing Management: A Global Perspective

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

The Routledge Companion to Consumer Behavior Analysis (Routledge Companions in Marketing, Advertising and Communication)

Marketing Communications

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods