£136.11

Routledge - The Connected Customer Book

Name: Routledge - The Connected Customer Book
Brand: Routledge
Price: 136.11 GBP
Availability: InStock

Management Science

It has never been this cheap. We have no record of a lower price.

£136 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price

Price Analysis

Most common price: £136 (33 days, 100.0%)

Price range: £136 - £136

Price levels: 1 different prices over 33 days

Description

Understand the shift in modern commerce with The Connected Customer: The Changing Nature of Consumer and Business Markets. As digital connectivity transforms how people interact, this book explores how customers have become better informed and harder to please. In an era driven by electronic media and telecommunication, consumers are increasingly interconnected through social networks such as Facebook and Twitter. This book examines how these shifts create a more visible evidence trail through improved databases and customer information. Learn how the rise of social networking and digital advances allow consumers to play a more participative role in their relationships with companies. This text provides a necessary look at how brands must adapt to a landscape where interconnection and information access change the fundamental nature of business markets.

Key Features

Analyze how improved databases and customer information create a more visible evidence trail in the modern market.

Explore the impact of social networks like Facebook and Twitter on consumer connectivity and behavior.

Examine how advances in electronic media and telecommunication change the relationship between brands and buyers.

Understand the shift toward more participative consumer roles in business market relationships.

Study the changing nature of consumer environments in a highly connected digital landscape.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848728379
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 20 January 2010
Listed Since: 17 March 2009

Barcode

No barcode data available

Routledge - The Connected Customer Book

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Consumer-Brand Relationships: Theory and Practice

Building Customer-brand Relationships

Social Media and Interactive Communications: A service sector reflective on the challenges for practice and theory

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 (e-Book Collection - Copyright 2022)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication)

Building Customer-brand Relationships

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Critical Marketing: Defining the Field

Online Consumer Behavior in Social Media: Successful Strategies to Get Engagement, Loyalty, and Sharing Behavior from Your Customers

Organizations and Social Networking: Utilizing Social Media to Engage Consumers (Advances in Marketing, Customer Relationship Management, and E-Services)

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Competitive Marketing: A Strategic Approach

Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Culture Theory

Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising and Consumer Psychology)

Strategic Marketing Management: Planning, implementation and control

Strategic Marketing: Plannning and Control

International Marketing ISE

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Marketing: Critical Perspectives on Business and Management

Digital Marketing: Analyzing its Transversal Impact