£136.82

Routledge - The Connected Customer Book

Name: Routledge - The Connected Customer Book
Brand: Routledge
Price: 136.82 GBP
Availability: InStock

Management Science

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Description

Understand the shift in modern commerce with The Connected Customer: The Changing Nature of Consumer and Business Markets. As digital connectivity transforms how people interact, this book explores how customers have become better informed and harder to please. In an era driven by electronic media and telecommunication, consumers are increasingly interconnected through social networks such as Facebook and Twitter. This book examines how these shifts create a more visible evidence trail through improved databases and customer information. Learn how the rise of social networking and digital advances allow consumers to play a more participative role in their relationships with companies. This text provides a necessary look at how brands must adapt to a landscape where interconnection and information access change the fundamental nature of business markets.

Key Features

Analyze how improved databases and customer information create a more visible evidence trail in the modern market.

Explore the impact of social networks like Facebook and Twitter on consumer connectivity and behavior.

Examine how advances in electronic media and telecommunication change the relationship between brands and buyers.

Understand the shift toward more participative consumer roles in business market relationships.

Study the changing nature of consumer environments in a highly connected digital landscape.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848728379
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 20 January 2010
Listed Since: 17 March 2009

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Routledge - The Connected Customer Book

This is the most expensive it has ever been. Walk away.

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Description

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