Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£59.43

IGI Global Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 59.43 GBP
Availability: InStock

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Description

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1605669164
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 November 2009
Listed Since: 19 June 2009

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IGI Global Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)

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