Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£59.24

IGI Global Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 63.1 GBP
Availability: InStock

E-commerce

Price History & Forecast

Last 46 days • 46 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 46 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £63 (18 days, 39.1%)

Price range: £54 - £63

Price levels: 5 different prices over 46 days

Description

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1605669164
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 November 2009
Listed Since: 19 June 2009

Barcode

No barcode data available

IGI Global Mobilized Marketing and the Consumer: Technological Developments and Challenges (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Mobile Marketing Management (Advances in E-Business Research)

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Innovative Mobile Learning: Techniques and Technologies

Mobile Technologies and Socio-Economic Development in Emerging Nations (Advances in Wireless Technologies and Telecommunication)

Human-Computer Interaction and Innovation in Handheld, Mobile and Wearable Technologies

Smart Marketing With the Internet of Things (Advances in Marketing, Customer Relationship Management, and E-services)

Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

E-Marketing in Developed and Developing Countries: Emerging Practices

Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)

Innovations in Mobile Multimedia Communications and Applications: New Technologies (Premier Reference Source)

Advancing the Next-Generation of Mobile Computing: Emerging Technologies

Innovative Mobile Platform Developments for Electronic Services Design and Delivery

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Structural Equation Modeling Approaches to E-Service Adoption (Advances in Marketing, Customer Relationship Management, and E-services)

E-commerce and M-commerce Technologies

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)