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IGI Global Technology and Marketing for Connected Consumers

Name: IGI Global Technology and Marketing for Connected Consumers
Brand: IGI Global
Price: 300.72 GBP
Availability: InStock

E-business

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Price range: £301 - £301

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Description

The rise of connected consumers using smartphones, tablets, and laptops has changed the landscape of modern business. To stay competitive, marketing departments must collaborate with IT professionals and technologists to improve consumer access to content. This handbook provides research on how to integrate marketing campaigns across multiple devices and become proficient in using new technologies. This resource explores the intersection of marketing, customer relationship management, and e-services. It addresses the necessity for marketers to adapt to a new era of consumerism where technology drives engagement. By studying these advancements, professionals can better navigate the relationship between marketing strategies and technological implementation in a digital-first world.

Key Features

This book from IGI Global explores how marketing departments must work with IT departments to expand content access.

Learn how to integrate marketing campaigns across various devices including smartphones, tablets, and laptops.

The text covers essential research on advances in marketing, customer relationship management, and e-services.

Develop proficiency in using technology to reach the modern connected consumer effectively.

Gain insights into the new era of consumerism driven by a wide range of digital devices.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799801314
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 November 2019
Listed Since: 16 August 2019

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IGI Global Technology and Marketing for Connected Consumers

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IGI Global Technology and Marketing for Connected Consumers

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Description

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