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IGI Global Handbook of Research on Contemporary Consumerism

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Description

The Handbook of Research on Contemporary Consumerism by IGI Global serves as an essential reference for understanding the evolving landscape of societal marketing. This volume provides an in-depth look at various consumerism issues, revealing critical success factors and theoretical frameworks through recent perspectives. Readers will gain insights into how identity affects marketing and branding from a consumerist viewpoint. The text also explores consumerism as a driver for innovation, making it a valuable resource for both academic study and professional industry application. This handbook bridges the gap between theory and practice in marketing, customer relationship management, and e-services.

Key Features

This IGI Global handbook provides a deep understanding of various aspects and issues surrounding modern consumerism.

The text reveals critical success factors and theoretical frameworks within recent marketing contexts.

Explore the impact of identity on branding and marketing from a dedicated consumerist perspective.

Learn how consumerism acts as a source of innovation within the marketing discipline.

This reference source covers essential topics including customer relationship management and e-services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 September 2019
Listed Since
09 August 2019

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