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£232.99
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IGI Global Handbook of Consumerism in Developing Nations
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Description
Key Features
This IGI Global handbook examines consumerism and buying behavior specifically within developing nations.
The text provides research-based insights into the consumption habits and buying patterns of individuals in emerging markets.
It explores opportunities for driving consumer demand and interest in developing countries to help organizations succeed.
This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522502823
- Domain
- Amazon UK
- Release Date
- 30 June 2016
- Listed Since
- 11 March 2016
Barcode
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