Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series) - Image 1

Price loading...

Information Science Reference Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Name: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)
Brand: Information Science Reference

Economics

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1466658800
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 March 2014
Listed Since: 24 December 2013

Barcode

No barcode data available

Information Science Reference Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global Understanding Consumer Behavior and Consumption

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Business Ethics and Corporate Responsibilities (Advances in Business Strategy and Competitive Advantage)

Handbook of Research on Technology Applications for Effective Customer Engagement

Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Behavior: Science and Practice, International Edition

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Routledge Handbook of Consumer Psychology - Academic Text

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services)

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Consumer-Brand Relationships: Theory and Practice

Handbook of Research on the Impact of Fandom in Society and Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)