£297.20

Information Science Reference Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

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£350.61 £286.08 £300.16 £314.24 £328.32 £342.40 £356.48 10 June 2024 02 November 2024 27 March 2025 19 August 2025 12 January 2026

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371 days · current 8 days 76 days 4 days 123 days 0 93 186 278 371 £292-304 £304-315 £315-327 £327-339 £339-351 Days at Price

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Price range: £292 - £351

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Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2014
Listed Since
24 December 2013

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