£120.78

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IGI Global Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

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£148.37 £118.02 £124.64 £131.26 £137.89 £144.51 £151.13 25 July 2026 05 August 2026 17 August 2026 29 August 2026 10 September 2026
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1 day · current 47 days 0 12 24 35 47 £121 £148 Days at Price

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Most common price: £148 (47 days, 97.9%)

Price range: £121 - £148

Price levels: 2 different prices over 48 days

Description

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2013
Listed Since
14 March 2013

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