Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£148.37

IGI Global Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 148.37 GBP
Availability: InStock

Managers' Guides to Computing

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Description

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466643579
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 31 July 2013
Listed Since: 14 March 2013

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IGI Global Cases on Consumer-Centric Marketing Management (Advances in Marketing, Customer Relationship Management, and E-Services)

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