£68.45

PEARSON EDUCATION Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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Description

Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 August 2009
Listed Since
02 January 2009

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