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£213.98
Pricier than usual. £15 more than the 30-day average — we'd wait.
£214 today · 30-day average £199 · all-time low £153
IGI Global Handbook of Consumer Psychology Research
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Price distribution over 66 days • 7 price levels
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Most common price: £206 (26 days, 39.4%)
Price range: £153 - £228
Price levels: 7 different prices over 66 days
Description
Key Features
This IGI Global handbook provides current research on consumer beliefs, feelings, attitudes, and intentions.
The text explores the psychological motivations that drive the consumer decision-making process in a global economy.
Research within this volume focuses on improving consumer appeal and building stronger customer relationships.
This resource covers topics relevant to marketing, customer relationship management, and e-services.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1522507469
- Domain
- Amazon UK
- Release Date
- 22 July 2016
- Listed Since
- 06 May 2016
Barcode
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