Handbook of Research on Technology Applications for Effective Customer Engagement - Image 1

Price loading...

Business Science Reference Handbook of Research on Technology Applications for Effective Customer Engagement

Name: Handbook of Research on Technology Applications for Effective Customer Engagement
Brand: Business Science Reference

E-commerce

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799847721
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 04 September 2020
Listed Since: 25 February 2020

Barcode

No barcode data available

Business Science Reference Handbook of Research on Technology Applications for Effective Customer Engagement

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on New Media Applications in Public Relations and Advertising

Leveraging Consumer Behavior and Psychology in the Digital Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Management and Strategies for Digital Enterprise Transformation

Handbook of Research on Smart Technology Applications in the Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry (AHTSI))

Handbook of Research on Engineering Innovations and Technology Management in Organizations

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on IT Applications for Strategic Competitive Advantage and Decision Making (Advances in Business Strategy and Competitive Advantage)

Digital Innovations for Customer Engagement, Management, and Organizational Improvement (Advances in Business Strategy and Competitive Advantage)

Handbook of Research on Digital Transformation Management and Tools

Handbook of Research on Managing and Influencing Consumer Behavior

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (Advances in Business Information Systems and Analytics)

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

Insights, Innovation, and Analytics for Optimal Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Handbook of Research on Applying Emerging Technologies Across Multiple Disciplines (Advances in Human and Social Aspects of Technology)

Utilizing Gamification in Servicescapes for Improved Consumer Engagement (Advances in Business Strategy and Competitive Advantage)

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs

Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education (Advances in Educational Technologies and Instructional Design (AETID))

Handbook of Research on Entrepreneurship, Innovation, Sustainability, and ICTs in the Post-COVID-19 Era