Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry) - Image 1

£195.37

IGI Global Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry)

Name: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry)
Brand: IGI Global
Price: 195.37 GBP
Availability: InStock

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Description

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522520848
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 January 2017
Listed Since: 14 December 2016

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IGI Global Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Advances in Hospitality, Tourism, and the Services Industry)

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