Global Alliances in Tourism and Hospitality Management - Image 1

£180.00

Routledge Global Alliances in Tourism and Hospitality Management

Name: Global Alliances in Tourism and Hospitality Management
Brand: Routledge
Price: 180.0 GBP
Availability: InStock

International

Price History & Forecast

Last 14 days • 14 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 14 days • 1 price levels

Days at Price

Price Analysis

Most common price: £180 (14 days, 100.0%)

Price range: £180 - £180

Price levels: 1 different prices over 14 days

Description

Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy.To compete in the world travel market, a firm must increase its ability to reach, serve, and satisfy its target markets, while lowering costs. Making an alliance is often the most efficient and effective way to reach these twin goals. However, many firms make alliances without sufficient planning and end up paying the price in failed tours, dissatisfied customers, and damaged reputation. The five critical questions that must be answered before creating a partnership include: Do we want to partner? Do we have an ability to partner? With whom do we partner? How do we partner? How do we sustain and renew a partnership over time?Global Alliances in Tourism and Hospitality Management offers specific, detailed ideas and research on vital topics, including: deciding how and when to form alliances handling multicultural management issues identifying the basic elements of successful--and not so successful--partnerships discovering the effects of culture on purchasing decisions dealing with conflicts within alliances ensuring cross-agency cooperationThe development and management of alliances is a critical skill. Global Alliances in Tourism and Hospitality Management provides you with the strategies you need to build successful alliances. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789007835
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 28 March 2000
Listed Since: 15 February 2007

Barcode

No barcode data available

Routledge Global Alliances in Tourism and Hospitality Management

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Global Cases on Hospitality Industry

Global Cases on Hospitality Industry

The Routledge Companion to International Hospitality Management (Routledge Companions in Business, Management and Marketing)

The International Hospitality Business: Management and Operations

Strategic Management for Hospitality and Tourism

Routledge Strategic Management for Hospitality and Tourism

Cross-Cultural Aspects of Tourism and Hospitality: A Services Marketing and Management Perspective

Hospitality and Tourism Management - Nova Science Publishers

Collaboration in Tourism Businesses and Destinations: A Handbook (0)

International Hospitality Management

The Routledge Handbook of Hotel Chain Management

The Routledge Handbook of Hotel Chain Management

The Routledge Handbook of Hospitality Marketing

Routledge Cultural Tourism - Heritage Management Partnership

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Contemporary Management Approaches to the Global Hospitality and Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Global Tourist Behavior (Monograph Published Simultaneously As the Journal of International Consumer Marketing , Vol 6, Nos 3/4)

Global Tourist Behavior (Monograph Published Simultaneously As the Journal of International Consumer Marketing , Vol 6, Nos 3/4)

The Routledge Handbook of Tourism Experience Management and Marketing (Routledge International Handbooks)

The International Hotel Industry: Sustainable Management

Tourism and Hospitality Management in Practice: A Case Study Collection (International Cases in Business and Management)

Handbook of Research on Global Hospitality and Tourism Management (Advances in Hospitality, Tourism, and the Services Industry)

Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Handbook of Research Methods for Tourism and Hospitality Management (Handbooks of Research Methods in Management series)