IGI Global Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Technology Applications for Effective Customer Engagement

Business Science Reference

Handbook of Research on Managing and Influencing Consumer Behavior

IGI Global

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Information Science Reference

Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Handbook of Research on Human-Computer Interfaces and New Modes of Interactivity (Advances in Computational Intelligence and Robotics)

IGI Global

Strategies and Tools for Managing Connected Consumers (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Information Science Reference

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (Advances in Media, Entertainment, and the Arts)

Information Science Reference

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (Advances in Business Strategy and Competitive Advantage)

IGI Global

Handbook of Research on Evolving Designs and Innovation in ICT and Intelligent Systems for Real-World Applications (Advances in It Standards and Standardization Research)

Handbook of Research on Current Trends in Asian Economics, Business, and Administration

Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

Handbook of Research on Cultural and Economic Impacts of the Information Society (Advances in Human and Social Aspects of Technology)

Information Science Reference

Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues

Information Science Reference

Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses

IGI Global

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Business Science Reference

The Handbook of the Psychology of Communication Technology: 35 (Handbooks in Communication and Media)

Wiley

Handbook of Research on Children's Consumption of Digital Media (Advances in Human and Social Aspects of Technology)

Information Science Reference

Handbook of Research on the Evolution of IT and the Rise of E-Society (Advances in IT Standards and Standardization Research (AITSSR))

Information Science Reference