Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

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IGI Global Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Economic Policy & Development

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The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466662204
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 30 June 2014
Listed Since: 15 March 2014

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IGI Global Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

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