£116.84

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£117 today · all-time low £114 (Sep 2026) · usually £114

Imperial College Press ICMMS 2008 Marketing Management Book

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£117.16 £113.21 £114.07 £114.93 £115.80 £116.66 £117.52 25 July 2026 15 August 2026 06 September 2026 28 September 2026 20 October 2026
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44 days 13 days 31 days · current 0 11 22 33 44 £114 £116 £117 Days at Price

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Most common price: £114 (44 days, 50.0%)

Price range: £114 - £117

Price levels: 3 different prices over 88 days

Description

Explore the evolving landscape of global business with the proceedings of the International Conference on Marketing and Management Sciences (ICMMS 2008). Published by Imperial College Press, this collection features selected papers from the conference held in Athens, Greece. The text examines how globalization impacts companies, societies, and individuals. It addresses the necessity for new strategies and practical approaches to manage the changes brought about by a globalized world. Written in a clear and simple manner, this volume serves as a valuable resource for academics teaching marketing and management courses. It also provides practical insights for managers who need to develop effective strategies to navigate shifting global environments.

Key Features

Contains selected papers from the International Conference of Marketing and Management Sciences held in Athens, Greece.

Published by Imperial College Press to provide academic insights into marketing and management science.

Focuses on the significant impact of globalization on companies, societies, and individuals.

Discusses the development of new strategies and practices to manage changes caused by global trends.

Written in a simple manner suitable for academics teaching marketing and management courses.

Provides useful information for managers developing strategies to cope with global changes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 March 2010
Listed Since
25 August 2009

Barcode

No barcode data available

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