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£115.56
Imperial College Press - Marketing and Management Sciences 2008
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Description
Key Features
Contains selected papers from the International Conference of Marketing and Management Sciences held in Athens, Greece.
Analyzes how globalization affects companies, societies, and individuals in the modern era.
Discusses the development of new strategies and practices to manage changes caused by global shifts.
Written in a simple manner that makes complex management science topics easy to understand.
Provides relevant research for academics teaching marketing and management courses.
Offers strategic insights for managers looking to adapt to a changing global business environment.
Product Specifications
- Brand
- Imperial College Press
- Format
- hardcover
- ASIN
- 1848165099
- Domain
- Amazon UK
- Release Date
- 20 March 2010
- Listed Since
- 25 August 2009
Barcode
No barcode data available
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