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£316.99
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£317 today · previous high £317 · all-time low £266
IGI Global Handbook of Research on Effective Marketing
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Price range: £266 - £317
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Description
Key Features
This IGI Global handbook provides a detailed understanding of marketing products and services across diverse cultures and languages.
The text examines how the acceleration of globalization has changed the modern economic landscape and competitive environments.
Readers gain insights into managing marketing efforts to support long-term success amidst shifting demographics and rapid innovation.
This research volume covers essential topics including advances in marketing, customer relationship management, and e-services.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1466662204
- Domain
- Amazon UK
- Release Date
- 30 June 2014
- Listed Since
- 15 March 2014
Barcode
No barcode data available
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