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£160.68
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£161 today · usual range £151–£164 · best ever £151
Handbook of Contemporary Marketing in China - Research Book
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Most common price: £164 (10 days, 50.0%)
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Description
Key Features
This book provides state-of-the-art reviews of various current marketing research areas specifically focused on China.
The content includes both qualitative and quantitative empirical studies to investigate important marketing issues.
It serves as a comprehensive resource for academicians and professionals interested in contemporary Chinese markets.
The text covers marketing research and practices with both conceptual significance and managerial importance.
Published by Nova Science Publishers Inc as part of the Management Science-Theory and Applications series.
Product Specifications
- Format
- hardcover
- ASIN
- 1617616893
- Domain
- Amazon UK
- Release Date
- 01 March 2011
- Listed Since
- 30 August 2010
Barcode
No barcode data available
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