£60.39

This is the most expensive it has ever been. Walk away.

£60 today · previous high £60 · all-time low £60

World Scientific Publishing Company HISTORY OF MARKETING SCIENCE, THE (SECOND EDITION): 18 (WORLD SCIENTIFIC-NOW PUBLISHERS SERIES IN BUSINESS)

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 60 days · 60 data points (no recent data)

Historical
Generating forecast…
£60.39 £60.31 £60.33 £60.35 £60.36 £60.38 £60.40 02 August 2026 16 August 2026 31 August 2026 15 September 2026 30 September 2026
View at Amazon ↗

Price data last checked 23 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 60 days • 1 price levels

Days at Price
60 days 0 15 30 45 60 £60 Days at Price

Price Analysis

Most common price: £60 (60 days, 100.0%)

Price range: £60 - £60

Price levels: 1 different prices over 60 days

Description

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 July 2023
Listed Since
28 November 2023

Barcode

No barcode data available

Similar Products You Might Like

Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing: 0 (World Scientific-Now Publishers Series in Business)
98% match

Marketing For Economists And Life Scientists: Viewing Marketing Tools As Informative And Risk Reduction/demand Enhancing: 0 (World Scientific-Now Publishers Series in Business)

World Scientific Publishing Company

£100.00 30 Sep 2026
Marketing : Études et recherche de A à Z
98% match

Marketing : Études et recherche de A à Z

ÉDITIONS UNIVERSITAIRES EUROPÉENNES

£73.00 21 Sep 2026
Marketing Theory: The Nature and Scope of Marketing (Legend in Marketing)
97% match

Marketing Theory: The Nature and Scope of Marketing (Legend in Marketing)

Vibrant Publishers

£70.00 23 Sep 2026
The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies
97% match

The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies

World Scientific Publishing Company

£123.09 23 Sep 2026
Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03)
97% match

Essentials of Marketing Student Package #1(Text, Student CD, PowerWeb, & Applications in Basic Marketing '02-'03)

McGraw-Hill Education

£105.99 23 Sep 2026
Essentials of Marketing: Student Package 1 - Use429151
97% match

Essentials of Marketing: Student Package 1 - Use429151

McGraw-Hill Education

£71.99 19 Sep 2026
Philosophy of Marketing: The New Realist Approach (Routledge Frontiers in the Development of International Business, Management and Marketing)
97% match

Philosophy of Marketing: The New Realist Approach (Routledge Frontiers in the Development of International Business, Management and Marketing)

Routledge

£154.67 23 Sep 2026
Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning
97% match

Principles of Marketing: Marketing Philosophy, Market Segmentation, Positioning

LAP Lambert Academic Publishing

£67.99 26 Sep 2026
Marketing Management A Complete Guide - 2020 Edition
97% match

Marketing Management A Complete Guide - 2020 Edition

5starcooks

£74.97 30 Sep 2026
Managerial Marketing: The Early Years (Legend in Marketing)
97% match

Managerial Marketing: The Early Years (Legend in Marketing)

Vibrant Publishers

£70.00 22 Sep 2026
Marketing In The New Economy (Legend in Marketing)
97% match

Marketing In The New Economy (Legend in Marketing)

Vibrant Publishers

£70.00 23 Sep 2026
Marketing Theory And Orientations (Legend in Marketing)
97% match

Marketing Theory And Orientations (Legend in Marketing)

Vibrant Publishers

£70.00 24 Sep 2026
Marketing Management and Strategy (Legend in Marketing)
97% match

Marketing Management and Strategy (Legend in Marketing)

Vibrant Publishers

£70.00 19 Sep 2026
97% match

AND The Marketing Game (Marketing Management)

McGraw-Hill Education

£60.07 30 Sep 2026
Marketing A Complete Guide - 2019 Edition
97% match

Marketing A Complete Guide - 2019 Edition

5starcooks

£74.97 23 Sep 2026
Marketing Management: Theory and Practice
97% match

Marketing Management: Theory and Practice

Clanrye International

£74.05 24 Sep 2026
COMPETITIVE MARKETING: Concepts, Theories and Strategies: Strategic Use of Elements of Marketing Mix to Achieve Comparative Advantage in the Global Business Environment
97% match

COMPETITIVE MARKETING: Concepts, Theories and Strategies: Strategic Use of Elements of Marketing Mix to Achieve Comparative Advantage in the Global Business Environment

LAP Lambert Academic Publishing

£67.00 21 Sep 2026
DIRECCION DE MARKETING GESTION ESTRATEGICA Y OPERATIVA
97% match

DIRECCION DE MARKETING GESTION ESTRATEGICA Y OPERATIVA

McGraw-Hill Education

£72.59 21 Sep 2026
Marketing Management Reference Notes: All Concepts About Marketing For Beginners And Experts
97% match

Marketing Management Reference Notes: All Concepts About Marketing For Beginners And Experts

LAP Lambert Academic Publishing

£63.00 26 Sep 2026
The Marketing Manager's Guide: Market Dominance, Positioning, Branding
97% match

The Marketing Manager's Guide: Market Dominance, Positioning, Branding

LAP Lambert Academic Publishing

£65.00 29 Sep 2026
Marketingforschung (Wisorium - Wirtschafts- Und Sozialwissenschaftliches Repetit)
97% match

Marketingforschung (Wisorium - Wirtschafts- Und Sozialwissenschaftliches Repetit)

De Gruyter Oldenbourg

£94.88 24 Sep 2026
Knowledge Based Marketing In 21st Century
97% match

Knowledge Based Marketing In 21st Century

Society Publishing

£85.99 26 Sep 2026
Marketing Theory (Legend in Marketing)
97% match

Marketing Theory (Legend in Marketing)

Vibrant Publishers

£70.00 22 Sep 2026
Marketing: Based on First Principles
97% match

Marketing: Based on First Principles

Bloomsbury

£140.00 24 Sep 2026