£123.09

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£123 today · usual range £88–£123 · best ever £88

World Scientific Publishing Company The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies

Amazon

Price History & Forecast

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Last 54 days · 54 data points (no recent data)

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£123.15 £84.45 £92.90 £101.34 £109.78 £118.22 £126.67 01 August 2026 14 August 2026 27 August 2026 09 September 2026 23 September 2026
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Price Distribution

Price distribution over 54 days • 2 price levels

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Current Price
14 days 40 days · current 0 10 20 30 40 £88 £123 Days at Price

Price Analysis

Most common price: £123 (40 days, 74.1%)

Price range: £88 - £123

Price levels: 2 different prices over 54 days

Description

MARKETING HAS EVOLVED — HAVE YOU? Today's digital-first consumers are armed with information, demand authenticity, and live on their mobile devices. Competitors are armed with data and could be the new kid on the block that is a wizard at engaging with consumers. The gap between academic knowledge and real-world success has never been wider. This is not another textbook. The Modern Marketing Playbook is your hands-on guide to thriving in today's dynamic business world. With real-world case studies from Asia and beyond, it blends cutting-edge marketing strategies, academic insights, and industry experience to help you understand consumer behavior, embrace technology, and use actionable frameworks to build powerful brands that deliver measurable results. Whether you're an enthusiastic undergraduate, an ambitious MBA student, a startup founder building from scratch, a marketing professional climbing the career ladder, or a business leader driving digital transformation, this playbook is for you. Gain the skills, tools, and confidence to turn marketing theory into marketing triumphs.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2025
Listed Since
15 July 2025

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