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£128.11

MACMILLAN COVID-19, Technology and Marketing: Moving Forward Book

Name: COVID-19, Technology and Marketing: Moving Forward Book
Brand: MACMILLAN
Price: 128.11 GBP
Availability: InStock

E-business

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Description

Explore how businesses adapted to pandemic disruption through digital innovation and strategic marketing in this Palgrave Macmillan analysis. This comprehensive examination by leading scholars and practitioners reveals the profound shifts in consumer behaviour, e-commerce expansion, and technological adoption that reshaped commerce during the COVID-19 crisis. Discover practical insights into how organisations pivoted operations, leveraged digital channels, and rebuilt customer relationships in uncertain times. The book addresses real-world case studies, emerging technologies, and marketing strategies that became essential for survival and growth. Essential reading for business leaders, marketing professionals, and academics seeking to understand how the pandemic accelerated digital transformation and created lasting changes in how companies engage customers and operate in the new marketplace.

Key Features

Published by Palgrave Macmillan, a trusted academic and professional publisher specialising in business and technology studies.

Addresses COVID-19's impact on e-commerce, digital marketing, and business strategy with real-world examples and analysis.

Provides insights into consumer behaviour shifts, technological adoption, and organisational resilience during crisis periods.

Suitable for business professionals, marketing strategists, academics, and leaders navigating post-pandemic market changes.

Explores the intersection of technology, marketing innovation, and business continuity in uncertain environments.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 981161444X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 12 July 2022
Listed Since: 15 June 2022

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MACMILLAN COVID-19, Technology and Marketing: Moving Forward Book

This is the most expensive it has ever been. Walk away.

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