£74.05

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£74 today · all-time low £72 (Aug 2026) · usually £74

Clanrye International Marketing Management: Theory and Practice

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£74.90 £71.94 £72.59 £73.23 £73.88 £74.52 £75.17 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Most common price: £75 (31 days, 50.0%)

Price range: £72 - £75

Price levels: 4 different prices over 62 days

Description
Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse aspects of this field include market analysis, developing strategies, forecasting sales, setting goals, planning, coordination, etc. Marketing management implements the tools of economics and competitive strategy for an understanding of the industry in which the firm's production falls. This book covers in detail some existing theories and innovative concepts revolving around marketing management. Different approaches, evaluations, methodologies and advanced studies revolving around marketing management have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Product Specifications
Brand
Clanrye International
Format
hardcover
ASIN
1632408090
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
28 June 2019
Listed Since
16 February 2019

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