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£85.99
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Elsevier Handbook of the Economics of Marketing Volume 1
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Most common price: £86 (21 days, 100.0%)
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Description
Key Features
This Elsevier publication mixes empirical work in industrial organization with quantitative marketing tools.
The text provides a comprehensive and up-to-date review of research at the intersection of economics and marketing.
Authors provide critical perspectives on theoretical work within the field of economics.
This volume is written by economists specifically for an audience of economists and researchers.
The handbook offers a literature summary designed to help researchers approach problems with intuition and skepticism.
Product Specifications
- Brand
- Elsevier
- Format
- hardcover
- ASIN
- 0444637591
- Category
- Books > Subjects > Biography
- Domain
- Amazon UK
- Release Date
- 25 September 2019
- Listed Since
- 17 January 2018
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