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Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

Call Centre Management

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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Product Specifications

Format: hardcover
ASIN: 1617616893
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 01 March 2011
Listed Since: 30 August 2010

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Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

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