£158.71

Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

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£159 today · all-time low £154 (Nov 2025) · usually the usual

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£163.11 £153.01 £155.22 £157.42 £159.62 £161.82 £164.03 10 June 2024 02 November 2024 28 March 2025 21 August 2025 14 January 2026

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67 days 43 days 86 days · current 144 days 244 days 0 61 122 183 244 £154-156 £156-158 £158-159 £159-161 £161-163 Days at Price

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Price range: £154 - £163

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Description

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 March 2011
Listed Since
30 August 2010

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