£151.29

Handbook of Contemporary Marketing in China: Theories & Practices (Management Science-Theory and Applications)

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£151 today · usual range £73–£159 · best ever £73

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£158.67 £64.19 £84.80 £105.42 £126.03 £146.65 £167.26 26 April 2026 09 May 2026 22 May 2026 04 June 2026 17 June 2026

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Description

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 March 2011
Listed Since
30 August 2010

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