Handbook of the Economics of Marketing: Volume 1: Marketing and Economics (Volume 1) (Handbooks in Economics, Volume 1) - Image 1

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North Holland Handbook of the Economics of Marketing: Volume 1: Marketing and Economics (Volume 1) (Handbooks in Economics, Volume 1)

Name: Handbook of the Economics of Marketing: Volume 1: Marketing and Economics (Volume 1) (Handbooks in Economics, Volume 1)
Brand: North Holland

Medical, Legal & Social Sciences

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Product Specifications

Brand: North Holland
Format: hardcover
ASIN: 0444637591
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 25 September 2019
Listed Since: 17 January 2018

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North Holland Handbook of the Economics of Marketing: Volume 1: Marketing and Economics (Volume 1) (Handbooks in Economics, Volume 1)

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