£69.98

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£70 today · previous high £70 · all-time low £26

Oxford University Press Oxford Global Marketing Management - 3rd Edition Book

Amazon

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£69.98 £21.42 £32.01 £42.61 £53.20 £63.80 £74.40 25 July 2026 01 August 2026 08 August 2026 15 August 2026 22 August 2026
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Description

Master international business strategies with Global Marketing Management by Oxford University Press. This third edition utilizes a strategic management framework to examine essential management decisions in a changing world. The text covers contemporary topics including climate change, sustainable development, and service delivery. Students will explore the impact of ICT technologies, social media, and strategic branding on global markets. By analyzing how to maintain relationships and manage global marketing programs, this book provides the knowledge and skills needed to make effective management decisions. It is an essential resource for those studying management science and global business environments.

Key Features

This third edition from Oxford University Press addresses modern issues like climate change and sustainable development.

The text explores the role of ICT technologies and social media in current marketing environments.

Learn to manage strategic branding and maintain important business relationships through a strategic management framework.

This used book is in good condition and provides practical knowledge for making key management decisions.

The content covers service delivery and the implications of new challenges in global marketing programs.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 March 2012
Listed Since
01 July 2011

Barcode

No barcode data available

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