£144.14

Springer - Emerging Issues in Global Marketing Book

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£144 today · all-time low £144 (May 2026) · usually £144

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Description
Navigate the complexities of the modern business landscape with Emerging Issues in Global Marketing: A Shifting Paradigm. Published by Springer, this book provides a deep look into the theories, frameworks, and applications required for global marketing in the 21st century. As the digital economy grows more complex and uncertain, traditional marketing methods often fall short of meeting current demands. This text helps global companies understand how to move beyond old assumptions. It addresses the necessity of adapting to rapid changes in politics, culture, economics, and technology. By examining these shifting paradigms, readers gain the insights needed to manage marketing strategies in a globalized world. Whether you are studying international business or managing global operations, this book offers a fresh perspective on contemporary market trends and the evolving needs of the global marketplace.

Key Features

Examines modern theories and frameworks designed specifically for 21st-century global marketing needs.

Addresses the challenges of operating within a fast-growing digital and globalized economy.

Provides guidance on navigating increasing complexity and uncertainty in international markets.

Helps businesses move past traditional assumptions to meet modern economic and technological changes.

Analyzes the impact of shifting political and cultural landscapes on global marketing strategies.

Product Specifications
Brand
Springer
Format
paperback
ASIN
3030089223
Category
Books > Subjects > Business, Finance & Law > Accounting > International
Domain
Amazon UK
Release Date
22 December 2018
Listed Since
21 December 2018

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