The Marketing Era by Routledge - Professional Practice Book - Image 1

£130.00

Routledge The Marketing Era by Routledge - Professional Practice Book

Name: The Marketing Era by Routledge - Professional Practice Book
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Anthropology & Sociology

Price History & Forecast

Last 82 days • 82 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 82 days • 1 price levels

Days at Price

Price Analysis

Most common price: £130 (82 days, 100.0%)

Price range: £130 - £130

Price levels: 1 different prices over 82 days

Description

Explore the evolution of a global industry with The Marketing Era: From Professional Practice to Global Provisioning. Published by Routledge, this work examines how marketing became an essential part of the modern business world, serving as a necessary link between production and consumption. This book offers a unique perspective by mapping out the organizing principles and cultural logic behind the profession. It traces the rise of marketing to its current status of global dominance. Rather than viewing marketing as a simple response to human needs, the author argues that it functions as a specific set of cultural practices that emerged in response to the affluence found in Western society. For students and professionals interested in anthropology, sociology, and the mechanics of globalization, this text provides a deep look into how transnational corporations operate. It is a vital resource for understanding the shift from local professional practice to a globalized system of provisioning.

Key Features

Examines the transition of marketing from a professional practice to a dominant global force.

Maps out the specific organizing principles and cultural logic that drive modern marketing.

Provides a unique analysis of marketing as a set of cultural practices linked to Western affluence.

Offers insights into the connection between marketing trends and the process of globalization.

Serves as a foundational text for studying the relationship between production and consumption.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415945437
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 October 2003
Listed Since: 22 January 2007

Barcode

No barcode data available

Routledge The Marketing Era by Routledge - Professional Practice Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

Routledge Political Marketing: Strategic Campaign Culture Book

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Routledge Intercultural Marketing: Theory and Practice Textbook

Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market (Palgrave Studies of Marketing in Emerging Economies)

The New Marketing: How to Win in the Digital Age

Transgenerational Marketing: Evolution, Expansion, and Experience

Routledge - Applying Anthropology in the Global Village

Springer - Emerging Issues in Global Marketing Book

The World of Wal-Mart: Discounting the American Dream (Routledge Series for Creative Teaching and Learning in Anthropology)

Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)

Sage Grounded Theory - Guide for Management and Business Research

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Routledge Value in Marketing: Retrospective and Perspective

Interdiscursive Readings in Cultural Consumer Research

Social Media Marketing: Game Theory and the Emergence of Collaboration

Routledge - The Dark Side of Marketing Communications Book

Intercultural Marketing: Theory and Practice

Advertising Cultures

Propaganda: 8 (Main Trends of the Modern World)

Organizations, Markets and Imperial Formations: Towards an Anthropology of Globalization

The Propaganda Society: Promotional Culture and Politics in Global Context: 21 (Frontiers in Political Communication)

The Social Psychology of Prosocial Behavior

Routledge Cultural Political Economy - RIPE Series Book