The Marketing Era by Routledge - Professional Practice Book - Image 1

£130.00

Routledge The Marketing Era by Routledge - Professional Practice Book

Name: The Marketing Era by Routledge - Professional Practice Book
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the evolution of a global industry with The Marketing Era: From Professional Practice to Global Provisioning. Published by Routledge, this work examines how marketing became an essential part of the modern business world, serving as a necessary link between production and consumption. This book offers a unique perspective by mapping out the organizing principles and cultural logic behind the profession. It traces the rise of marketing to its current status of global dominance. Rather than viewing marketing as a simple response to human needs, the author argues that it functions as a specific set of cultural practices that emerged in response to the affluence found in Western society. For students and professionals interested in anthropology, sociology, and the mechanics of globalization, this text provides a deep look into how transnational corporations operate. It is a vital resource for understanding the shift from local professional practice to a globalized system of provisioning.

Key Features

Examines the transition of marketing from a professional practice to a dominant global force.

Maps out the specific organizing principles and cultural logic that drive modern marketing.

Provides a unique analysis of marketing as a set of cultural practices linked to Western affluence.

Offers insights into the connection between marketing trends and the process of globalization.

Serves as a foundational text for studying the relationship between production and consumption.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415945437
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 October 2003
Listed Since: 22 January 2007

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Routledge The Marketing Era by Routledge - Professional Practice Book

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