Routledge Marketing and the Common Good: Essays from Notre Dame on Societal Impact

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today. Review This thought-provoking, interdisciplinary collection of essays primarily by Notre Dame faculty explores marketing through an ethical lens. The book addresses four major topic areas: societal aspects of marketing and consumption; social and ethical thought; sustainability; and public policy issues. Specifically, the essays center on how marketing affects society, and they are broken down into separate parts that cover the societal aspects of marketing and consumption, Catholic social thought issues in marketing, and sustainability, public policy, and ethical issues in marketing. While each article is a separate piece of research by individual faculty members, collectively the essays spotlight pressing issues of marketing that should not be ignored, but rather highlighted by marketing educators. By exploring the wider relationship of marketing within the ethical and moral economy and its implications for the common good, the essays would be appropriate as supplemental readings for both upper-level marketing undergraduates and graduate students. --N. E. Furlow, Marymount University 'CHOICE 2015' Selection  I am most impressed with this collection of thoughtful essays from Notre Dame's distinguished faculty to help us think about the impact of marketing and its contributions to society. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University, USA Most insightful and comprehensive collection of essays on marketing and society authored by scholars from diverse disciplines and perspectives! Each essay in Marketing and the Common Good is thought-provoking and challenges the existing dogma in marketing. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Emory University, USA The Fighting Irish beat their scholarly swords into societal ploughshares with a collection that is catholic in scope and Catholic in spirit. Ecumenical and enlightening, Marketing and the Common Good is a Notre Dame antidote to the B-school diseases of devil-take-the-hindmost and sin-to-win. This book is better than brilliant, it’s uncommonly good! Stephen Brown, Professor of Marketing Research, University of Ulster, UK In a world where there is so much vanilla writing on marketing, this book adds welcome flavor. Issues about ethics, society, sustainability, Catholic social thought, public policy: all these have been sidelined in academic marketing too long. Using a cast of leading voices, Marketing and the Common Good tells a compelling story about why values matter, even when those values reach beyond consumer taste. Thomas Donaldson, Mark O. Winkelman Endowed Professor, Wharton School, University of Pennsylvania, USA With the increased attention in our field of Marketing to issues related to ethics, macromarketing, and transformative consumer research, this book about societal im