International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2) - Image 1

£170.00

Routledge International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

Name: International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)
Brand: Routledge
Price: 170.0 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£170 today · previous high £170 · all-time low £150

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 80 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £151 (70 days, 87.5%)

Price range: £151 - £170

Price levels: 2 different prices over 80 days

Description

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Key Features

Used Book In Good Condition

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0866569510
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 March 1991
Listed Since: 10 December 2006

Barcode

No barcode data available

Routledge International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

International Marketing: Sociopolitical and Behavioral Aspects

International Marketing: Strategy and Theory

New Perspectives on International Marketing

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

International Marketing Strategy: Analysis, Development and Implementation

International Marketing: Winning in the New Global Economy

Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

International Marketing

Global Marketing: Strategy, Practice, and Cases

Essentials of International Marketing

Routledge Essentials of International Marketing Textbook

Global Marketing: Strategy, Practice, and Cases

Global Marketing: Fifth Edition

Global Marketing: Fifth Edition

Global Marketing in Times of Disruption: 22 (Review of Marketing Research, 22)

International Marketing: A Global Perspective

International Marketing

Marketing and Globalization

International Marketing ISE

International Marketing

International Marketing in the Fast Changing World: 26 (Advances in International Marketing, 26)

International Marketing

Routledge International Marketing: A Strategic Approach Book

International Marketing: Modern and Classic Papers (The International Library of Critical Writings on Business and Management series)