International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2) - Image 1

£150.34

Routledge International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

Name: International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)
Brand: Routledge
Price: 147.2 GBP
Availability: InStock

International

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Description

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

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Used Book In Good Condition

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Brand: Routledge
Format: hardcover
ASIN: 0866569510
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 March 1991
Listed Since: 10 December 2006

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Routledge International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

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