£137.61

Routledge Essentials of International Marketing Textbook

Name: Routledge Essentials of International Marketing Textbook
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Master the fundamentals of global business with Essentials of International Marketing by Routledge. This textbook is designed specifically for undergraduate students who need a focused and efficient way to learn. Unlike other lengthy texts, this book delivers only the most important information, making it easy to cover all necessary material within a single semester. The content follows a concise, no-nonsense approach that meets the practical needs of modern learners. Beyond standard marketing topics, this affordable resource provides specialized knowledge through two unique chapters. Students will gain essential insights into the metric system and countertrade, both of which are vital for anyone pursuing a career in the global marketplace. This text provides a streamlined path to understanding international marketing without the filler found in traditional textbooks.

Key Features

Streamlined semester coverage designed to fit perfectly into a single college course schedule.

Concise and no-nonsense writing style that focuses on the most important information for undergraduates.

Specialized chapters on the metric system to prepare students for global business standards.

Includes dedicated information on countertrade to provide a competitive edge in international markets.

Affordable textbook option that delivers high value for students and educators alike.

Covers all key topics required for a comprehensive International Marketing curriculum.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138140538
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 April 2016
Listed Since: 10 March 2016

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Routledge Essentials of International Marketing Textbook

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