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£150.21
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Routledge Essentials of International Marketing - Routledge Textbook
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Description
Key Features
Essentials of International Marketing covers all key international marketing topics in a single semester course, making it suitable for undergraduate economics and business programmes.
The textbook includes two unique chapters on the metric system and countertrade, providing essential knowledge that sets this Routledge text apart from competitors.
This affordable international marketing book delivers concise, no-nonsense content without sacrificing coverage of fundamental principles students need to master.
Designed for undergraduates, Essentials of International Marketing balances depth with accessibility, ensuring core concepts remain clear and digestible throughout.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138140538
- Domain
- Amazon UK
- Release Date
- 22 April 2016
- Listed Since
- 10 March 2016
Barcode
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