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£137.61
Routledge Essentials of International Marketing Textbook
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Description
Key Features
Streamlined semester coverage designed to fit perfectly into a single college course schedule.
Concise and no-nonsense writing style that focuses on the most important information for undergraduates.
Specialized chapters on the metric system to prepare students for global business standards.
Includes dedicated information on countertrade to provide a competitive edge in international markets.
Affordable textbook option that delivers high value for students and educators alike.
Covers all key topics required for a comprehensive International Marketing curriculum.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138140538
- Domain
- Amazon UK
- Release Date
- 22 April 2016
- Listed Since
- 10 March 2016
Barcode
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