International Marketing: Strategy and Theory - Image 1

£83.94

Routledge International Marketing: Strategy and Theory

Name: International Marketing: Strategy and Theory
Brand: Routledge
Price: 84.71 GBP
Availability: InStock

Accounting

Price History & Forecast

Last 7 days • 7 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 7 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £84 (5 days, 71.4%)

Price range: £84 - £85

Price levels: 2 different prices over 7 days

Description

This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries, and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of international and global marketing, marketing management, and strategic marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 1032583665
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 04 June 2025
Listed Since: 15 November 2024

Barcode

No barcode data available

Routledge International Marketing: Strategy and Theory

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Intercultural Marketing: Theory and Practice

Routledge International Business Strategy: Theory and Practice

International Business Strategy: Theory and Practice

Global Marketing: Strategy, Practice, and Cases

Global Marketing: Strategy, Practice, and Cases

International Business: Theory and Practice

International Business: Theory and Practice

International Marketing Research: A Transformative Approach

Routledge Intercultural Marketing: Theory and Practice Textbook

International Marketing Strategy: Analysis, Development and Implementation

Business to Business Marketing Management: A Global Perspective

Global Marketing: Fifth Edition

International Business

Essentials of Marketing: Theory and Practice for a Marketing Career

Business to Business Marketing Management: A Global Perspective

Routledge Sustainable Marketing Planning - Second Edition

International Retail Marketing: A Case Study Approach

International Marketing: A Global Perspective

Sports Marketing: A Global Approach to Theory and Practice

International Retail Marketing: A Case Study Approach

Sports Marketing: A Strategic Perspective

International Marketing

International Strategic Marketing: A European Perspective

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)